INMA Global Media Awards 2021
Eikon Awards 2021
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Inmersion Clarin is a journalistic experiment. It's an interactive documentary that takes places in a Telegram bot.
The project follows the daily routine of a group of journalists while they investigate and write their stories for the Argentine newspaper Clarín. Messages build the narrative by making use of Telegram's native features: text, audio, photo and video messages, location maps, e-mails and phone calls. These contents allow users to witness the making of news, from their origins to the final published articles.
From the moment the bot is started, the complete experience lasts five days. By simulating real time, the user's and the character's time sync. For example, if a journalist texts he or she is covering an event at 9 am, you will get those messages at 9 am. Or if a photographer is making a photo journalism investigation at midnight, you will receive updates at midnight. This concept is key to make the whole experience feel real time.
Formats were crucial in this project and a variety of them were used to tell each story. In addition to the already known audio, photo and video messages, other special formats were developed and used in this experiment:
Picture in Picture
Animated Maps
First-Person POV
Third-Person POV
360º Footage
Fake Drone
Photogrammetry
Augmented Reality
Dollhouse (Matterport 3D Scan)
FPV Drone
Inmersión Clarín is a statement: it is possible to make content more accesible to users though messaging platforms in an appealing way. It is an attempt to push boundaries when it comes to modern ways of producing and delivering news.
Without a doubt, this was one of the biggest and most complex projects made for Clarín's 75th anniversary.
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Project
Inmersión Clarín //
Clarín
Role
Video Editor +
Motion Graphics Designer +
Videographer
Release Date
December, 2020
